• Nike: Unveils It’s New Paradigm – Shoes Knit Like Socks

    Fashion, Featured, Lifestyle | by — March 16, 2012

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    Flyknit was powered by athletes’ input, says Tony Bignell, director of footwear innovation at Nike’s Innovation Kitchen. And what they wanted, head-scratchingly enough, was a sock. “A sock fits great, feels snug, goes unnoticed, and you get no irritation,” Bignell explains.“So the idea was, how do you engineer a sock into a high-performance shoe?” The warp and weft of the shoe’s texturized knit also opens up the possibility for some interesting color combinations. “You have to almost think three dimensionally about the colors,” says Mark Parker, Nike Inc. CEO and designer. The Flyknit Racer will be worn at the Olympics by marathon racers from the United States, Kenya, Russia, and the U.K. Nike is also releasing a limited edition run of the line called HTM Flyknit, a collaboration between influential stylist Hiroshi Fujiwara, Nike Vice President of Creative Design Tinker Hatfield, and Nike CEO Parker that provides a streetwear-friendly application of the technology. The three-shoe line will be sold for a few weeks in New York City, Tokyo, and London. (via)

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